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Applied Digital Marketing Lab

Marketing laboratory for ZSEM MBA students

Toolkit

Market research

  • Google Trends
  • Think With Google
  • AnswerThePublic
  • Google Search 😉
  • SparkToro

E-search

  • How to Do Market Research
  • Hotjar
  • YouGov
    • YouGov FreeWall
  • PingPong
  • I will make a deep internet research
  • The Importance of Market Research in Digital Marketing

Design

  • Canva
  • Kittl
  • Figma
  • Illustroke
  • Stencil
  • Picmonkey
  • Miro
  • Draw.io

Photo collections

  • Unsplash
  • Freepik

User experience (UX)

  • F-Shaped Pattern for Reading Content
  • Z-Shaped Pattern For Reading Web Content
  • Typography in Web Design
  • Seven rules about color palettes
  • The Power Of Whitespace
  • Do’s and Don’ts of Web Design

User journey

  • A Beginner’s Guide To User Journey Mapping

Copywriting

  • Headline Formulas that Work
  • Must-Have Checklist to Creating Valuable Content
  • ChatGPT
  • Claude
  • DeepSeek
  • Copy.AI
  • wordtune

Campaign landing page

  • Elementor YouTube channel